(initiating country: Russia)
The degree of youth involvement in sports and improving their own physical culture has been growing in recent years, which means there is a demand for sports. But this process can be accelerated by giving an incentive to engage.
In the youth environment, it is commonly believed that some special conditions are necessary for doing sports: serious equipment, a gym or a coach. In fact, this is not the case and you can even do sports on the street.
The purpose of the project: development and implementation of a system for involving young people in sports and improving physical culture by attracting famous personalities and media people.

The project includes the following tasks:

1) Organize the necessary equipment for citywide exercises, fitness, yoga.

2) Organize and conduct a series of citywide exercises that will take place on a weekly basis.

3) Attract the required number of famous personalities to participate, who will also conduct exercises, in order to involve as many young people as possible in the sports environment.

The project started in Russia in 2020 and is being implemented in the summer on a weekly basis.